By Any Means, LLC is committed to using basketball, among other means, to breed a unique athletic culture that encourages innovation, obsession with and enjoyment of the process, unity through sport, and attention to the smallest details that will set any athlete apart, in-game and out.
Coleman Ayers CEO/Founder
Coleman attends the University of Miami, and is located in Miami, Florida and Washington, DC. After founding By Any Means Basketball in Spring 2016 for basketball and sports performance-oriented videos, he has expanded the brand into the space of a media platform, clothing line, events, and more, all under the By Any Means, LLC umbrella. Coleman conducts the daily business activities for By Any Means, as well as videography, editing, merchandise, curation of breakdown videos for the Basketball branch.